“When you love what you do, you will never work a day in your life”,
says industry icon, Heidi Cornell-McKenna Founder and Creative Director of Young Fabulous & Broke.
Heidi is a self-made, business woman, who grew up in a small town of the US Pacific Northwest, with a wanderlust for life and adventure. She cut her teeth in the fashion industry at a young age, modeling in Europe and Japan, later working for Calvin Klein, and various Contemporary Fashion Labels, before embarking on her own entrepreneurial adventure in Los Angeles, starting Hollywood Starlet in 2001.
Heidi was the quintessential, young, fabulous, and broke girl; living a fabulous life, as a young independent professional in Hollywood, with an expensive shoe and handbag habit! One evening, sharing drinks with friends, they pointed this out to her calling her a
“Young Fabulous & Broke Girl”.
This fearless, free spirit, then realized Heidi renamed her business and Young Fabulous & Broke was born.
"I was that girl, young, carefree, with an absolute passion for high fashion and shopping. YFB Clothing started because I wanted to offer thoughtful, designer collections at affordable prices."
Present day, not as Young, always Fabulous, but with three kids Broke has taken on a whole new meaning... "now I'm broke for time."
Fashion made easy means you can always look and feel fabulous with minimal effort.
We have done the work for you, all you have to do is pick your favourite styles and you're ready to wear.
You got this xoxo
Launched in 2001, Young Fabulous & Broke has grown to be a favorite amongst young Hollywood starlets,
and professional women all over the United States.
Influenced by laid back, California culture, and young Hollywood, YFB embodies casual, contemporary cool, and subtle sensuality.
Designed for the free- spirited, young at heart woman, YFB’s Hallmark, is blending artisan wash techniques, with romantic, and contemporary bohemian, silhouettes, never sacrificing quality and attention to detail.
YFB has trusted partners overseas, that are WRAP Certified, holding the highest standards of ethical business practices.